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当前位置:首页 > 服务项目 > SEO网站排名优化 > 那些网站运营不成功的小秘密

那些网站运营不成功的小秘密

网站运营失败其实事出有因,就像一栋大楼的倒塌一定有它根基不稳,偷工减料等各种原因。冰冻三尺非一日之寒,今天,领城互动(http://wwwcitycy.com)的seo工程师就为你一步一步解密,那些你未曾重视的网站运营细节。

  不知所云的网站定位

  很多站长圈的朋友可能有这样的困惑,自己所供职企业被网络公司忽悠了做了个企业站,但是一年来,网站不仅没帮公司带来收益,网站要访问却需要付出域名,空间等费用。成本跟收入可能会达到是95:5的悬殊比例。为 什么这种网站不能给我们带来利益呢?因为这些经验不足的公司根本不了解网络,更不要说定位之类。但是,对一个专业的网络公司来说,进行网站运营之前,确定网站定位要考虑那些因素呢?

第一,设想网站的目标群体,所谓目标群体就是你网站今后可能服务的用户。确定好了网站的访客,就可以针对的用户的年龄段、个性需求而为他们设计个性化的内容。

第二,网站访客可能的社会角色,是学生还是社会人士等。 

第三,思考网站未来的发展规划,盈利模式,等长远问题。

  抛开用户体验的网站运营就是空中楼阁

  网站运营不缺技术,现在网络上的免费资源以千万级别来计算,所以再大的技术难题都不再是难题。我们现在遇到的难题是缺少用户体验。缺少那些真正 从用户角度进行网站设计的公司。很多网站就如镜中花,水中月一样的超越现实,脱离实际。这样让人费解的网站,用户怎么能理解?用如何能喜欢?

  理想很丰满,现实很骨干,网站运营往往死在:推广力度不够

     全方位网站推广,是网站运营的重中之重。但是很多企业的网站运营团队都是先有信心满满的计划。后来却只有懒懒散散的执行。没有强有力的执行力,再好的运营计划,都是空想。是不负责任的YY。这就应验了那句,理想很丰满,现实很骨干啊。

  网站运营投入不够,站长老爱打小算盘。

  如果真正想运营好一个网站,那么前期在域名,空间上的投入,绝对是必不可少的。买域名空间,要遵循一分钱一分货的原理。我们做为一个负责的站长不要打" 小算盘",因为这个时代,算来算去,可能最终都会报应在阁下的网站上。三天打不开,你半年的努力耕耘,可能就付诸东流了。所以,相比起网站稳定,那一点前期的投入。绝对是不能有半点的舍不得。

  凝聚力不够,导致的团队战斗力薄弱

  俗话说,不怕牛逼一样的对手,就怕傻逼一样的队友。这句话虽然有点戏谑的成分。但放在网站运营上也不失为一个真理。一个真正有战斗力的团队,往往能各司其责,使团队的战友们发挥出1+1大于2的作用。而一个没有凝聚力,三心二意的所谓庞大的团队。他们的战斗力可能还不如人家一个小工作室的几个 人。


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页面Trace信息
当前页面 : /seo/201112/107.html
模板缓存 : C:\wwwroot\www.citycy.com/data/front/runtime/cache/351ab735e880a1dd5f3567d38b061acb.php
请求方法 : GET
通信协议 : HTTP/1.1
请求时间 : 2023-01-28 11:29:02
用户代理 : CCBot/2.0 (https://commoncrawl.org/faq/)
会话ID : 307vbue7ms778tg78khhsmd8h2
日志记录 : 61条日志
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead DbMysql.class.php 第 62 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000584s SQL = SHOW COLUMNS FROM citycy_category
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000071s SQL = SELECT `catid` FROM `citycy_category` WHERE `catdir`='seo' LIMIT 1
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead functions.php 第 118 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2048] Only variables should be assigned by reference FbaseAction.class.php 第 68 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: forward FbaseAction.class.php 第 69 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead common.php 第 79 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2048] Declaration of ContentModel::add() should be compatible with Model::add($data = '', $options = Array) ContentModel.class.php 第 507 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2048] Declaration of ContentModel::delete() should be compatible with Model::delete($options = Array) ContentModel.class.php 第 507 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000656s SQL = SHOW COLUMNS FROM citycy_content
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000402s SQL = SELECT `cid` FROM `citycy_content` WHERE ( `url` = '201112/107.html' ) AND ( `status` = '9' ) LIMIT 1
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000578s SQL = SELECT * FROM `citycy_content` WHERE ( `url` = '201112/107.html' ) LIMIT 1
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000496s SQL = SHOW COLUMNS FROM citycy_content_article
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.002192s SQL = SELECT * FROM `citycy_content_article` WHERE ( `cid` = '107' ) LIMIT 1
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000542s SQL = SHOW COLUMNS FROM citycy_model_field
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000070s SQL = SELECT `fieldid` FROM `citycy_model_field` WHERE `status`='1' AND `modelid`='1'
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000532s SQL = SHOW COLUMNS FROM citycy_content_tag
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000395s SQL = SELECT citycy_tag.name FROM `citycy_content_tag` LEFT JOIN citycy_tag ON (citycy_tag.tagid=citycy_content_tag.tagid) WHERE ( citycy_content_tag.keyid = 'c-107' ) ORDER BY citycy_tag.tagid DESC
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2] Invalid argument supplied for foreach() ContentModel.class.php 第 416 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 199 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2] strpos(): Empty needle ThumbField.class.php 第 21 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000081s SQL = SELECT * FROM `citycy_content` WHERE sort<1 AND catid=13 ORDER BY sort DESC LIMIT 1
[ 2023-01-28T11:29:02+08:00 ] SQL: RunTime:0.000059s SQL = SELECT * FROM `citycy_content` WHERE sort>1 AND catid=13 ORDER BY sort ASC LIMIT 1
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2] Missing argument 1 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [2] Missing argument 2 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: type Ad.class.php 第 41 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: setting Ad.class.php 第 42 行.
[ 2023-01-28T11:29:02+08:00 ] NOTIC: [8] Undefined variable: html Ad.class.php 第 136 行.
加载文件 : 76
[0] => C:\wwwroot\www.citycy.com\index.php
[1] => C:\wwwroot\www.citycy.com\define.php
[2] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\ThinkPHP.php
[3] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\runtime.php
[4] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\defines.php
[5] => C:\wwwroot\www.citycy.com\front\Conf\paths.php
[6] => C:\wwwroot\www.citycy.com\front\Conf\core.php
[7] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php
[8] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Think.class.php
[9] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Exception\ThinkException.class.php
[10] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Log.class.php
[11] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\App.class.php
[12] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Action.class.php
[13] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\View.class.php
[14] => C:\wwwroot\www.citycy.com\front\Common\alias.php
[15] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\convention.php
[16] => C:\wwwroot\www.citycy.com\front\Conf\config.php
[17] => C:\wwwroot\www.citycy.com\data\config.inc.php
[18] => C:\wwwroot\www.citycy.com\data\config.cache.php
[19] => C:\wwwroot\www.citycy.com\front\Common\common.php
[20] => C:\wwwroot\www.citycy.com\front\Conf\routes.php
[21] => C:\wwwroot\www.citycy.com\front\Conf\tags.php
[22] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\debug.php
[23] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Model.class.php
[24] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Db\Db.class.php
[25] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Db\Driver\DbMysql.class.php
[26] => C:\wwwroot\www.citycy.com\data\cache\category_13.php
[27] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lang\zh-cn.php
[28] => C:\wwwroot\www.citycy.com\front\Lib\Action\FcontentAction.class.php
[29] => C:\wwwroot\www.citycy.com\front\Lib\Action\FbaseAction.class.php
[30] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\ORG\Util\Input.class.php
[31] => C:\wwwroot\www.citycy.com\include\Auth.class.php
[32] => C:\wwwroot\www.citycy.com\include\Act.class.php
[33] => C:\wwwroot\www.citycy.com\data\cache\front_act_cache.php
[34] => C:\wwwroot\www.citycy.com\front\Lib\Model\ContentextModel.class.php
[35] => C:\wwwroot\www.citycy.com\admin\Lib\Model\ContentModel.class.php
[36] => C:\wwwroot\www.citycy.com\include\Pager.class.php
[37] => C:\wwwroot\www.citycy.com\data\cache\model_1.php
[38] => C:\wwwroot\www.citycy.com\data\cache\modelField_1.php
[39] => C:\wwwroot\www.citycy.com\data\cache\modelField_2.php
[40] => C:\wwwroot\www.citycy.com\data\cache\modelField_4.php
[41] => C:\wwwroot\www.citycy.com\data\cache\modelField_6.php
[42] => C:\wwwroot\www.citycy.com\data\cache\modelField_7.php
[43] => C:\wwwroot\www.citycy.com\data\cache\modelField_8.php
[44] => C:\wwwroot\www.citycy.com\data\cache\modelField_9.php
[45] => C:\wwwroot\www.citycy.com\data\cache\modelField_10.php
[46] => C:\wwwroot\www.citycy.com\data\cache\modelField_11.php
[47] => C:\wwwroot\www.citycy.com\data\cache\modelField_12.php
[48] => C:\wwwroot\www.citycy.com\data\cache\modelField_13.php
[49] => C:\wwwroot\www.citycy.com\data\cache\modelField_14.php
[50] => C:\wwwroot\www.citycy.com\data\cache\modelField_15.php
[51] => C:\wwwroot\www.citycy.com\data\cache\modelField_16.php
[52] => C:\wwwroot\www.citycy.com\data\cache\modelField_20.php
[53] => C:\wwwroot\www.citycy.com\data\cache\modelField_21.php
[54] => C:\wwwroot\www.citycy.com\include\Field.class.php
[55] => C:\wwwroot\www.citycy.com\include\field\CatidField.class.php
[56] => C:\wwwroot\www.citycy.com\include\field\TitleField.class.php
[57] => C:\wwwroot\www.citycy.com\include\field\InputField.class.php
[58] => C:\wwwroot\www.citycy.com\include\field\ThumbField.class.php
[59] => C:\wwwroot\www.citycy.com\include\field\AttrField.class.php
[60] => C:\wwwroot\www.citycy.com\include\field\TextareaField.class.php
[61] => C:\wwwroot\www.citycy.com\include\field\EditorField.class.php
[62] => C:\wwwroot\www.citycy.com\include\Keylink.function.php
[63] => C:\wwwroot\www.citycy.com\include\field\BoxField.class.php
[64] => C:\wwwroot\www.citycy.com\include\field\TagField.class.php
[65] => C:\wwwroot\www.citycy.com\include\field\DatetimeField.class.php
[66] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Util\Template\TemplateSmarty.class.php
[67] => C:\wwwroot\www.citycy.com\include\Smarty\Smarty.class.php
[68] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%F8^F84^F844ADE2%%article_view.html.php
[69] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%71^714^714F4B17%%header.html.php
[70] => C:\wwwroot\www.citycy.com\include\Smarty\internals\core.load_plugins.php
[71] => C:\wwwroot\www.citycy.com\include\Smarty\internals\core.assemble_plugin_filepath.php
[72] => C:\wwwroot\www.citycy.com\include\tag\function.ffad.php
[73] => C:\wwwroot\www.citycy.com\data\ads\ad_1.php
[74] => C:\wwwroot\www.citycy.com\include\Ad.class.php
[75] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%80^806^80621A61%%footer.html.php