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当前位置:首页 > 服务项目 > SEO网站排名优化 > 企业网络营销感悟:先卖服务,再卖产品

企业网络营销感悟:先卖服务,再卖产品

混迹重庆装修行业网络营销3个月了。对重庆这块的装修公司网销情况也渐渐有了一些自己的看法。今天来粗浅的谈一些自己的感受。
都说北上广的装修行业网络营销已经做得比较成熟和规模, 但重庆给我的总体感觉,装修公司在网络营销做得还很一般。存在一些比较常见的问题。

总结起来主要包括以下几点:

1.网站对用户不友好。

目前重庆装修公司的网站还有很大一部分是用网建公司的模板建站。网站没有结合自己的企业品牌进行专门的网页设计,这样的网站无法突出自己的品牌和产品特色。直接导致用户对网站没有特别的印象,也间接导致了客户对企业品牌形象的误解。

此外部分网站在功能方面还有缺陷。比如留言系统,订单系统无法使用等。

从seo优化角度来说 ,大部分网站处于只有一个或者无人管理的状态,网站该经常更新的公司动态,新闻等板块无人问津。这些不好的行为,也导致了客户进入网站后的失落感。觉得这个网站其实基本上没多少用处,处于荒废的状态。

2.在线客服的服务意识淡薄

部分网站的在线客服软件,或QQ等聊天接待工具,一直都处于离线状态。而部分有接待人员的网站,客服接待顾客也存在说套话,假话的情况。在交谈中,能明显让人感觉出他想尽快获取你联系方式的心情,这对客户来说是不太友好的。其实我们在线客服的最大作用就是解答客户遇到的问题,然后在交谈中,让客户对我们的网站,或者对我们本人产生信任。这样的话,更有利于下一步的工作。

3.对网销订单管理无体系

目前的家装公司,都倾向于用签单量来作为考核网销部员工业绩的方式。其实这是对网销工作的不理解。真正专业的网销工作。是不应该粗暴的用销售岗位的考核标准来进行业绩考核的。而应该以真实客户信息导入量来衡量。不过目前这种模式,显然不被重庆装修业内的土老板接受。
如果要求专业的网销人员,也来跟进客户,谈客户,具备销售人员的能力。这种模式势必会影响他们对网销工作的专注。这样长期的发展下去,可能很少几个杰出的会成为全才,其他的恐怕都会慢慢蜕化为四不像。即什么都懂一点,会一点。但是什么都做不精!

总结以上几点。其实重庆装修行业网络营销的状况目前还处于一个尴尬的启蒙阶段。就是大家都似乎都意识到了开展网销的必然性。但是又对这种新兴事物抱着一种怀疑的态度,不肯投入很大的人力物力,又或者公司愿意投入,但找不到一个强有力的网销经理或主管来贯彻公司的决策。于是造成了目前这种表面热火,实则无序的非正常局面。
其实,个人认为,网销,更多时候卖的是一种体验,一种服务。只有为在线的访客做好服务。才有可能赢得下一步销售的机会。

而这服务的概念,就包括了网站外观UI的设计,网站功能的易用性,在线客服的热情接待,网站管理人员对网站进行日常更新等等一系列细小的元素。

于是我想大胆的吼一句。网销,在你着急售出产品之前,还是先为自己的服务吆喝一下吧?


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页面Trace信息
当前页面 : /seo/201207/158.html
模板缓存 : C:\wwwroot\www.citycy.com/data/front/runtime/cache/351ab735e880a1dd5f3567d38b061acb.php
请求方法 : GET
通信协议 : HTTP/1.1
请求时间 : 2023-09-24 15:11:39
用户代理 : CCBot/2.0 (https://commoncrawl.org/faq/)
会话ID : hk7r39f0ta94alfmhctdqhgsc3
日志记录 : 62条日志
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead DbMysql.class.php 第 62 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000560s SQL = SHOW COLUMNS FROM citycy_category
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000081s SQL = SELECT `catid` FROM `citycy_category` WHERE `catdir`='seo' LIMIT 1
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead functions.php 第 118 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2048] Only variables should be assigned by reference FbaseAction.class.php 第 68 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: forward FbaseAction.class.php 第 69 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead common.php 第 79 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2048] Declaration of ContentModel::add() should be compatible with Model::add($data = '', $options = Array) ContentModel.class.php 第 507 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2048] Declaration of ContentModel::delete() should be compatible with Model::delete($options = Array) ContentModel.class.php 第 507 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000446s SQL = SHOW COLUMNS FROM citycy_content
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000082s SQL = SELECT `cid` FROM `citycy_content` WHERE ( `url` = '201207/158.html' ) AND ( `status` = '9' ) LIMIT 1
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000121s SQL = SELECT * FROM `citycy_content` WHERE ( `url` = '201207/158.html' ) LIMIT 1
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000519s SQL = SHOW COLUMNS FROM citycy_content_article
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000091s SQL = SELECT * FROM `citycy_content_article` WHERE ( `cid` = '158' ) LIMIT 1
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000357s SQL = SHOW COLUMNS FROM citycy_model_field
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000070s SQL = SELECT `fieldid` FROM `citycy_model_field` WHERE `status`='1' AND `modelid`='1'
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000441s SQL = SHOW COLUMNS FROM citycy_content_tag
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000071s SQL = SELECT citycy_tag.name FROM `citycy_content_tag` LEFT JOIN citycy_tag ON (citycy_tag.tagid=citycy_content_tag.tagid) WHERE ( citycy_content_tag.keyid = 'c-158' ) ORDER BY citycy_tag.tagid DESC
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2] Invalid argument supplied for foreach() ContentModel.class.php 第 416 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 199 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2] strpos(): Empty needle ThumbField.class.php 第 21 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000093s SQL = SELECT * FROM `citycy_content` WHERE sort<1 AND catid=13 ORDER BY sort DESC LIMIT 1
[ 2023-09-24T15:11:39+08:00 ] SQL: RunTime:0.000063s SQL = SELECT * FROM `citycy_content` WHERE sort>1 AND catid=13 ORDER BY sort ASC LIMIT 1
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2] Missing argument 1 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [2] Missing argument 2 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: type Ad.class.php 第 41 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: setting Ad.class.php 第 42 行.
[ 2023-09-24T15:11:39+08:00 ] NOTIC: [8] Undefined variable: html Ad.class.php 第 136 行.
加载文件 : 76
[0] => C:\wwwroot\www.citycy.com\index.php
[1] => C:\wwwroot\www.citycy.com\define.php
[2] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\ThinkPHP.php
[3] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\runtime.php
[4] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\defines.php
[5] => C:\wwwroot\www.citycy.com\front\Conf\paths.php
[6] => C:\wwwroot\www.citycy.com\front\Conf\core.php
[7] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php
[8] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Think.class.php
[9] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Exception\ThinkException.class.php
[10] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Log.class.php
[11] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\App.class.php
[12] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Action.class.php
[13] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\View.class.php
[14] => C:\wwwroot\www.citycy.com\front\Common\alias.php
[15] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\convention.php
[16] => C:\wwwroot\www.citycy.com\front\Conf\config.php
[17] => C:\wwwroot\www.citycy.com\data\config.inc.php
[18] => C:\wwwroot\www.citycy.com\data\config.cache.php
[19] => C:\wwwroot\www.citycy.com\front\Common\common.php
[20] => C:\wwwroot\www.citycy.com\front\Conf\routes.php
[21] => C:\wwwroot\www.citycy.com\front\Conf\tags.php
[22] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\debug.php
[23] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Model.class.php
[24] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Db\Db.class.php
[25] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Db\Driver\DbMysql.class.php
[26] => C:\wwwroot\www.citycy.com\data\cache\category_13.php
[27] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lang\zh-cn.php
[28] => C:\wwwroot\www.citycy.com\front\Lib\Action\FcontentAction.class.php
[29] => C:\wwwroot\www.citycy.com\front\Lib\Action\FbaseAction.class.php
[30] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\ORG\Util\Input.class.php
[31] => C:\wwwroot\www.citycy.com\include\Auth.class.php
[32] => C:\wwwroot\www.citycy.com\include\Act.class.php
[33] => C:\wwwroot\www.citycy.com\data\cache\front_act_cache.php
[34] => C:\wwwroot\www.citycy.com\front\Lib\Model\ContentextModel.class.php
[35] => C:\wwwroot\www.citycy.com\admin\Lib\Model\ContentModel.class.php
[36] => C:\wwwroot\www.citycy.com\include\Pager.class.php
[37] => C:\wwwroot\www.citycy.com\data\cache\model_1.php
[38] => C:\wwwroot\www.citycy.com\data\cache\modelField_1.php
[39] => C:\wwwroot\www.citycy.com\data\cache\modelField_2.php
[40] => C:\wwwroot\www.citycy.com\data\cache\modelField_4.php
[41] => C:\wwwroot\www.citycy.com\data\cache\modelField_6.php
[42] => C:\wwwroot\www.citycy.com\data\cache\modelField_7.php
[43] => C:\wwwroot\www.citycy.com\data\cache\modelField_8.php
[44] => C:\wwwroot\www.citycy.com\data\cache\modelField_9.php
[45] => C:\wwwroot\www.citycy.com\data\cache\modelField_10.php
[46] => C:\wwwroot\www.citycy.com\data\cache\modelField_11.php
[47] => C:\wwwroot\www.citycy.com\data\cache\modelField_12.php
[48] => C:\wwwroot\www.citycy.com\data\cache\modelField_13.php
[49] => C:\wwwroot\www.citycy.com\data\cache\modelField_14.php
[50] => C:\wwwroot\www.citycy.com\data\cache\modelField_15.php
[51] => C:\wwwroot\www.citycy.com\data\cache\modelField_16.php
[52] => C:\wwwroot\www.citycy.com\data\cache\modelField_20.php
[53] => C:\wwwroot\www.citycy.com\data\cache\modelField_21.php
[54] => C:\wwwroot\www.citycy.com\include\Field.class.php
[55] => C:\wwwroot\www.citycy.com\include\field\CatidField.class.php
[56] => C:\wwwroot\www.citycy.com\include\field\TitleField.class.php
[57] => C:\wwwroot\www.citycy.com\include\field\InputField.class.php
[58] => C:\wwwroot\www.citycy.com\include\field\ThumbField.class.php
[59] => C:\wwwroot\www.citycy.com\include\field\AttrField.class.php
[60] => C:\wwwroot\www.citycy.com\include\field\TextareaField.class.php
[61] => C:\wwwroot\www.citycy.com\include\field\EditorField.class.php
[62] => C:\wwwroot\www.citycy.com\include\Keylink.function.php
[63] => C:\wwwroot\www.citycy.com\include\field\BoxField.class.php
[64] => C:\wwwroot\www.citycy.com\include\field\TagField.class.php
[65] => C:\wwwroot\www.citycy.com\include\field\DatetimeField.class.php
[66] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Util\Template\TemplateSmarty.class.php
[67] => C:\wwwroot\www.citycy.com\include\Smarty\Smarty.class.php
[68] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%F8^F84^F844ADE2%%article_view.html.php
[69] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%71^714^714F4B17%%header.html.php
[70] => C:\wwwroot\www.citycy.com\include\Smarty\internals\core.load_plugins.php
[71] => C:\wwwroot\www.citycy.com\include\Smarty\internals\core.assemble_plugin_filepath.php
[72] => C:\wwwroot\www.citycy.com\include\tag\function.ffad.php
[73] => C:\wwwroot\www.citycy.com\data\ads\ad_1.php
[74] => C:\wwwroot\www.citycy.com\include\Ad.class.php
[75] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%80^806^80621A61%%footer.html.php