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当前位置:首页 > 服务项目 > 互动多媒体 > flash banner设计的一堂公开课

flash banner设计的一堂公开课

应上面要求,作为一个资深设计师,在公司内部同事之间做一个关于“banner“设计的分享,以使大家对网页设计的工作有些了解。搜了下,网上这类文章挺多,但好像又不太适合自己要表达的意思,几番思索,决定这么干:

1.对前人的经验进行简单总结,2.从自己的作品着手,介绍一下flash广告设计的要点。 

 当然,这篇文章是给公司全体员工看的,似乎更适合新手阅读。 

 1:主题

 搞清楚什么是主题。投放在媒体的banner需要在最短的时间内给用户传递出最关键的信息,这个信息就是我们banner设计的主题。这就要求我们在设计之前一定要和需求方充分沟通,明确活动主题、重点、一定要求对方提交宣传文案、商品图。(如果商品图质量不好,可以要求他们再重新给几张,有时候他们自己也不知道那个好,随便给的) 

例如:XX商城 全场正品 春季疯狂大特卖 

 默认大多数情况下,价格信号、打折标签都是需要重点突出的元素,对这些元素需要的数字进行强化处理,比如加粗,倾斜,不同与其他文字的字体,总之要使他们看起来不一样且别具一格。达到强调的作用。(活动时间除外)  

 2: 字体 

 在falsh banner的设计中文字的作用不可忽视,所以要全方位对比选择字体,正确的选择合适的字体是一个良好的开端。

首先要根据主题选择适合氛围的字体,例如轻松氛围的可以选择卡通、活泼一点的字体,中国传统节日可以选择书法字体等。

 另外还需要注意下面几点: a:最好不要选用过细的字体 b:选用小字体时要适当的扩大字体间距,方便用户快速浏览。 c:选用大字体时要适当的减小字体间距。


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页面Trace信息
当前页面 : /media/201203/144.html
模板缓存 : C:\wwwroot\www.citycy.com/data/front/runtime/cache/351ab735e880a1dd5f3567d38b061acb.php
请求方法 : GET
通信协议 : HTTP/1.1
请求时间 : 2023-09-24 14:02:53
用户代理 : CCBot/2.0 (https://commoncrawl.org/faq/)
会话ID : b1pa5lbl1iq3l693aq3bsoj0o1
日志记录 : 61条日志
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead DbMysql.class.php 第 62 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000723s SQL = SHOW COLUMNS FROM citycy_category
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000080s SQL = SELECT `catid` FROM `citycy_category` WHERE `catdir`='media' LIMIT 1
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead functions.php 第 118 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2048] Only variables should be assigned by reference FbaseAction.class.php 第 68 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: forward FbaseAction.class.php 第 69 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead common.php 第 79 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2048] Declaration of ContentModel::add() should be compatible with Model::add($data = '', $options = Array) ContentModel.class.php 第 507 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2048] Declaration of ContentModel::delete() should be compatible with Model::delete($options = Array) ContentModel.class.php 第 507 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000577s SQL = SHOW COLUMNS FROM citycy_content
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000087s SQL = SELECT `cid` FROM `citycy_content` WHERE ( `url` = '201203/144.html' ) AND ( `status` = '9' ) LIMIT 1
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000114s SQL = SELECT * FROM `citycy_content` WHERE ( `url` = '201203/144.html' ) LIMIT 1
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000457s SQL = SHOW COLUMNS FROM citycy_content_article
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000083s SQL = SELECT * FROM `citycy_content_article` WHERE ( `cid` = '144' ) LIMIT 1
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000497s SQL = SHOW COLUMNS FROM citycy_model_field
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000081s SQL = SELECT `fieldid` FROM `citycy_model_field` WHERE `status`='1' AND `modelid`='1'
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000482s SQL = SHOW COLUMNS FROM citycy_content_tag
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000072s SQL = SELECT citycy_tag.name FROM `citycy_content_tag` LEFT JOIN citycy_tag ON (citycy_tag.tagid=citycy_content_tag.tagid) WHERE ( citycy_content_tag.keyid = 'c-144' ) ORDER BY citycy_tag.tagid DESC
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2] Invalid argument supplied for foreach() ContentModel.class.php 第 416 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 199 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2] strpos(): Empty needle ThumbField.class.php 第 21 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000092s SQL = SELECT * FROM `citycy_content` WHERE sort<1 AND catid=12 ORDER BY sort DESC LIMIT 1
[ 2023-09-24T14:02:53+08:00 ] SQL: RunTime:0.000081s SQL = SELECT * FROM `citycy_content` WHERE sort>1 AND catid=12 ORDER BY sort ASC LIMIT 1
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2] Missing argument 1 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [2] Missing argument 2 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: type Ad.class.php 第 41 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: setting Ad.class.php 第 42 行.
[ 2023-09-24T14:02:53+08:00 ] NOTIC: [8] Undefined variable: html Ad.class.php 第 136 行.
加载文件 : 76
[0] => C:\wwwroot\www.citycy.com\index.php
[1] => C:\wwwroot\www.citycy.com\define.php
[2] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\ThinkPHP.php
[3] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\runtime.php
[4] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\defines.php
[5] => C:\wwwroot\www.citycy.com\front\Conf\paths.php
[6] => C:\wwwroot\www.citycy.com\front\Conf\core.php
[7] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php
[8] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Think.class.php
[9] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Exception\ThinkException.class.php
[10] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Log.class.php
[11] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\App.class.php
[12] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Action.class.php
[13] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\View.class.php
[14] => C:\wwwroot\www.citycy.com\front\Common\alias.php
[15] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\convention.php
[16] => C:\wwwroot\www.citycy.com\front\Conf\config.php
[17] => C:\wwwroot\www.citycy.com\data\config.inc.php
[18] => C:\wwwroot\www.citycy.com\data\config.cache.php
[19] => C:\wwwroot\www.citycy.com\front\Common\common.php
[20] => C:\wwwroot\www.citycy.com\front\Conf\routes.php
[21] => C:\wwwroot\www.citycy.com\front\Conf\tags.php
[22] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\debug.php
[23] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Core\Model.class.php
[24] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Db\Db.class.php
[25] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Db\Driver\DbMysql.class.php
[26] => C:\wwwroot\www.citycy.com\data\cache\category_12.php
[27] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lang\zh-cn.php
[28] => C:\wwwroot\www.citycy.com\front\Lib\Action\FcontentAction.class.php
[29] => C:\wwwroot\www.citycy.com\front\Lib\Action\FbaseAction.class.php
[30] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\ORG\Util\Input.class.php
[31] => C:\wwwroot\www.citycy.com\include\Auth.class.php
[32] => C:\wwwroot\www.citycy.com\include\Act.class.php
[33] => C:\wwwroot\www.citycy.com\data\cache\front_act_cache.php
[34] => C:\wwwroot\www.citycy.com\front\Lib\Model\ContentextModel.class.php
[35] => C:\wwwroot\www.citycy.com\admin\Lib\Model\ContentModel.class.php
[36] => C:\wwwroot\www.citycy.com\include\Pager.class.php
[37] => C:\wwwroot\www.citycy.com\data\cache\model_1.php
[38] => C:\wwwroot\www.citycy.com\data\cache\modelField_1.php
[39] => C:\wwwroot\www.citycy.com\data\cache\modelField_2.php
[40] => C:\wwwroot\www.citycy.com\data\cache\modelField_4.php
[41] => C:\wwwroot\www.citycy.com\data\cache\modelField_6.php
[42] => C:\wwwroot\www.citycy.com\data\cache\modelField_7.php
[43] => C:\wwwroot\www.citycy.com\data\cache\modelField_8.php
[44] => C:\wwwroot\www.citycy.com\data\cache\modelField_9.php
[45] => C:\wwwroot\www.citycy.com\data\cache\modelField_10.php
[46] => C:\wwwroot\www.citycy.com\data\cache\modelField_11.php
[47] => C:\wwwroot\www.citycy.com\data\cache\modelField_12.php
[48] => C:\wwwroot\www.citycy.com\data\cache\modelField_13.php
[49] => C:\wwwroot\www.citycy.com\data\cache\modelField_14.php
[50] => C:\wwwroot\www.citycy.com\data\cache\modelField_15.php
[51] => C:\wwwroot\www.citycy.com\data\cache\modelField_16.php
[52] => C:\wwwroot\www.citycy.com\data\cache\modelField_20.php
[53] => C:\wwwroot\www.citycy.com\data\cache\modelField_21.php
[54] => C:\wwwroot\www.citycy.com\include\Field.class.php
[55] => C:\wwwroot\www.citycy.com\include\field\CatidField.class.php
[56] => C:\wwwroot\www.citycy.com\include\field\TitleField.class.php
[57] => C:\wwwroot\www.citycy.com\include\field\InputField.class.php
[58] => C:\wwwroot\www.citycy.com\include\field\ThumbField.class.php
[59] => C:\wwwroot\www.citycy.com\include\field\AttrField.class.php
[60] => C:\wwwroot\www.citycy.com\include\field\TextareaField.class.php
[61] => C:\wwwroot\www.citycy.com\include\field\EditorField.class.php
[62] => C:\wwwroot\www.citycy.com\include\Keylink.function.php
[63] => C:\wwwroot\www.citycy.com\include\field\BoxField.class.php
[64] => C:\wwwroot\www.citycy.com\include\field\TagField.class.php
[65] => C:\wwwroot\www.citycy.com\include\field\DatetimeField.class.php
[66] => C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Lib\Think\Util\Template\TemplateSmarty.class.php
[67] => C:\wwwroot\www.citycy.com\include\Smarty\Smarty.class.php
[68] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%F8^F84^F844ADE2%%article_view.html.php
[69] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%71^714^714F4B17%%header.html.php
[70] => C:\wwwroot\www.citycy.com\include\Smarty\internals\core.load_plugins.php
[71] => C:\wwwroot\www.citycy.com\include\Smarty\internals\core.assemble_plugin_filepath.php
[72] => C:\wwwroot\www.citycy.com\include\tag\function.ffad.php
[73] => C:\wwwroot\www.citycy.com\data\ads\ad_1.php
[74] => C:\wwwroot\www.citycy.com\include\Ad.class.php
[75] => C:\wwwroot\www.citycy.com\data\front\runtime\templates_c\%%80^806^80621A61%%footer.html.php